Really getting started with Hugo

Since the officially recommended approach tends to frustrate new users, let’s see whether we can do something about that.


Update, 2022-07-20: It was suggested to me that I provide only the steps in this post, without the explanatory lead-in. That way, the intended targets — new Hugo users — would get the good stuff right from the start. So I did, in a follow-up.

We’ve all tried to assemble something by following a set of written instructions. More than a few of those times, we’ve realized that the instructions either weren’t complete or were just plain wrong (sometimes both). On certain occasions of this type, we’ve been even more perplexed by also seeing that some of the expected parts were missing.

A huge problem in getting new users to try the Hugo static site generator (SSG) is that you can’t simply point them to the documentation about getting started. As I will explain below, it omits one key step of the startup process in favor of another which isn’t nearly as helpful.

Worse still, a default Hugo site is missing some elements which would help a new user successfully get going even without that missing step.

As a result, many who sample Hugo wind up frustrated and, probably more often than one might think, decide it’s not for them. I’ve read more than a few such gripes on various tech forums.

Herein, I offer a possible solution.

What’s the point?

First, let’s understand the problem we want to solve.

Here’s a 50,000-foot view of how I think a new Hugo user should get started:

  1. Install Hugo.
  2. Use a one-line Hugo command to create a Hugo project.
  3. Add a minimal number of bare-bones files so the project can generate a working website.
  4. Use another one-line Hugo command to run its development server, so the user can see how the website looks.

And that’s really it. But the current process omits Step 3, and that’s a show-stopper for most new folks. Instead, Hugo’s “Quick Start” documentation tells you to install a theme, almost as “training wheels” for one’s “ride” with Hugo.

That works, at least in the sense that a theme will include all necessary layout files plus some sample content files; and it’s how many of us, including Yours Truly nearly four years ago, first learned how to get under Hugo’s hood. Indeed, I’ve given that exact advice to prospective new Hugo users.

But, now, I see there are problems with relying so thoroughly on a themes-oriented approach:

  • Some themes’ code is really out of date compared to how Hugo works these days, but new users (obviously not knowing any better, as they surely can’t) still pick those themes, only to learn that certain stuff doesn’t work or works strangely or doesn’t square with what more seasoned Hugo users advise online — et cetera.1
  • Regardless of whether a theme is sufficiently current, its code may be so involved, for lack of a better word, as to look absolutely opaque to a new user.1 After all, Hugo’s Go-based templating looks very different from that of other SSGs, so even simple stuff can look daunting at first, and more complex stuff definitely does.
  • If a new user becomes too dependent on a theme for either of these reasons or any others, we get into the “Give-a-man-a-fish” territory rather than the “Teach-a-man-to-fish” realm toward which the onboarding of new Hugo users should aim.

In an admirable attempt to get around such problems while still honoring the documentation’s “newbies-should-use-themes” stance, Andrew Quinn has created hugo-plain-theme. It’s ultra-simple, includes clear instructions, and delivers the intended result.

So, what could be the problem with that?

Well, the existence of hugo-plain-theme still doesn’t address the main issue, as I see it: i.e., people should first learn how to get started in Hugo without themes, period. A theme should be optional, not required — even if it’s as well-thought-out and (mostly2) newbie-friendly as Quinn’s. There’s an “aha” moment that a new user must achieve in order to have a chance at getting comfortable with Hugo. That “aha” moment is much more likely to arrive if that user hasn’t first depended solely on using a theme.2

By the way: back in 2015, a contributor to the Hugo documentation claimed that this themes-first/defaults-deficient approach was a feature (especially for those who create themes), not a bug:

On the surface, that seems like odd behavior, but it’s actually a very good thing. It allows users to easily customize your theme without changing any of the files in your theme. That makes it very easy for them to update their files when you release an upgrade to your theme since their changes are completely outside of your theme.

Well, perhaps. But I’m of the opinion that, before taking care of theme creators, Hugo’s docs and defaults should make it easier for users who are utterly new to this powerful, but different, SSG.

Imagine someone coming over to Hugo from, say, WordPress. Navigating the chasm between WordPress and any SSG is already challenging enough without the additional variances between Hugo and other SSGs, many of which seem considerably friendlier to new users.

So let’s move on to what I think would be a much more likely Happy Path where learning Hugo is concerned.

Note: The following instructions are for only the two major computer operating systems for consumers, Windows and macOS, because I frankly doubt Linux users need help.

Step 1 • Install Hugo

Hugo is an app that you install on your computer. You can do that by either (a.) relying on a package manager app or (b.) directly downloading from the Hugo GitHub repository. Although I personally prefer the second method3, most new users likely will find the first easier; so let’s go with package managers. Below, for each OS, is an explanation of how to do that. Click the appropriate one to toggle its view. Each shows how to install Hugo Extended, which is always the preferred version.


Click/tap here to toggle open/close.
  1. Open the Terminal app.

  2. If you already have the Homebrew package manager app installed, skip to the next item.
    Otherwise, install Homebrew by entering the following via Terminal:

    /bin/bash -c "$(curl -fsSL"
    Once the Homebrew installation is complete, go on to the next item.

  3. Install Hugo by entering the following via Terminal:

    brew install hugo
    This will be the Hugo Extended version, since that’s the only one Homebrew includes.
    In the future, you can upgrade Hugo to the latest version in Homebrew’s possession by entering:
    brew upgrade hugo

This concludes Step 1 for macOS. You can now toggle this back to “closed.”


Click/tap here to toggle open/close.
  1. Open the Windows PowerShell app.

  2. If you already have the Scoop package manager app installed, skip to the next item.
    Otherwise, install Scoop. First, enter this via Windows PowerShell:

    Set-ExecutionPolicy RemoteSigned -Scope CurrentUser
    Answer “Y” (for “Yes”) to the resulting prompt. Then, enter this:
    irm | iex
    Once the Scoop installation is complete, go on to the next item.

  3. Install Hugo Extended by entering this via Windows PowerShell:

    scoop install hugo-extended
    In the future, you can update Hugo to the latest version in Scoop’s possession by entering:
    scoop update hugo-extended

This concludes Step 1 for Windows. You can now toggle this back to “closed.”

Step 2 • Create a local Hugo site

This one’s pretty simple. Let’s say we’ll call the new site my-site.

  1. Go into your user directory on your computer. If your user name on the computer is JohnDoe, that would be /Users/JohnDoe/ in macOS and C:\Users\JohnDoe\ in Windows.
    From here on, we’ll refer to your terminal app. On macOS, the default is Terminal. On Windows, you can use either Command Prompt (cmd.exe) or Windows PowerShell; I suggest the latter.

  2. In your terminal app, enter:

    hugo new site my-site
    As it creates the site, Hugo will automatically display instructions talking about using a theme but, again, we’re not going there. Anyway, the result will be a structure like the following in your user directory:
    my-site   <-- The Hugo project folder
    └─ archetypes
    └─ config.toml   <-- The only non-folder
    └─ content
    └─ data
    └─ layouts
    └─ public
    └─ static
    └─ themes

Everything from here on takes place in that my-site folder. Windows users, please note that we’ll refer to content/ and layouts/i.e., using forward slashes rather than backslashes.

Step 3 • Add minimal files to the site

Note: This is the missing step, the absence of which makes new users nuts. I’ve already noted one opinion from 2015 as to why a default Hugo installation doesn’t simply come with files like these. But I think what I’m about to describe will help Hugo novices more quickly understand how the sausage gets made. When they do, they’ll “get” Hugo, not get lost while trying to “get” Hugo.

Each of the files you’ll create below is a plain-text file. In macOS, the default text editor is TextEdit. In Windows, it’s Notepad. Either is fine for these. Each editor may complain about your adding .html or .md extensions to these, but you can ignore such messages.4

  1. In layouts/, add a folder called _default.
  2. In layouts/, create a file called index.html with the following content:
    {{ define "main" }}
    	{{ .Content }}
      <p>This line is from <code>layouts/index.html</code>.</p>
    {{ end }}
    layouts/index.html is the layout for the site’s home page.
  3. In layouts/_default/, create a file called baseof.html with the following content (Hugo’s default is for English, so that’s why I use lang="en"):
    <!DOCTYPE html>
    <html lang="en" charset="utf-8">
    	{{ block "main" . }}
    	{{ end }}
    layouts/_default/baseof.html is, to quote the Hugo documentation, “the shell from which all your pages will be rendered unless you specify another baseof.html closer to the beginning of the lookup order.”5
  1. In layouts/_default/, create a file called single.html with the following content:

    {{ define "main" }}
    	{{ .Content }}
      <p>This line is from <code>layouts/_default/single.html</code>.</p>
    {{ end }}
    layouts/_default/single.html is the default template for a single page.5

  2. In content/, add a file called with the following content:

    title: "First post"
    This line is from `content/`.
    [Go to home](/)

  3. In content/ , add a file called with the following content:

    title: "Home page"
    This line is from `content/`.
    [Go to firstpost](/firstpost/).
    Incidentally, the reason for that underscore in the name has to do with how Hugo helps you manage content, but a more detailed explanation thereof is well outside the scope of these intentionally simplified instructions.

  4. In the config.toml file at the Hugo project’s top level, add the following line:

    disableKinds = ['taxonomy', 'term']
    (This simply prevents some warning messages that Hugo otherwise will throw when you invoke hugo server with this set of files in place. If you ever do wish to use these items, just delete this line from the config file.)

Now, the my-site project has the absolute minimum requirement of layouts, content files6, and configuration changes so it will work without complaint when you run the dev server.

Speaking of which . . .

Step 4 • Run the dev server

  1. In your terminal app, navigate to the my-site Hugo project folder (if you’re not already working in it) and enter:

    hugo server

  2. In your browser, visit the bare-bones site at the URL that the terminal prompts you to visit, which should be http://localhost:1313/. The home page will have a link to “firstpost,” and vice versa.

  3. When finished, exit the server by going to the terminal app and using the Ctrl C key combination.

So, there you have it.

I purposely didn’t mention Git version control, or deploying to a host, or any of the other things that may have come to the mind of an experienced SSG user who’s just read this proposed method. First, let’s let the new user learn to crawl. Later, there will be plenty of time for walking, and then running.

Would this proposed Happy Path be for everyone? No. There probably are individuals who do benefit from the current themes-first/defaults-deficient approach to learning Hugo — but it seems to me that the anecdotal evidence to the contrary has been overwhelming.

A different path might just be the answer. It’s certainly worth a try.

  1. In all fairness, I will concede that Ananke, the specific theme the Hugo documentation recommends for a new user, is faithfully maintained by The New Dynamic, a firm that’s well-known for expertise in both web development and design in general. That said, I think Ananke lacks sufficient code documentation for a new user’s comfort and just flat-out has a lot more than a new user needs or may even want, thus providing unnecessary complexity. One who is just learning how to play the piano probably shouldn’t be given sheet music from a Mozart composition; basic scales make a better starting point. ↩︎ ↩︎

  2. Additionally, there are even a few complexities where hugo-plain-theme’s instructions are involved — notably the mention of Git submodules — which probably detract from the theme’s intended newbie-friendliness. ↩︎ ↩︎

  3. The main thing I like about the direct-download method is that I can get a new Hugo version as soon as it’s available in the GitHub repo. With a package manager, you have to wait for the new version to be added to that app’s collection; although the accompanying delay often is only a few hours, it has occasionally stretched to multiple days. ↩︎

  4. If you’re already using a code editor like Visual Studio Code to manage your project, you’ll be able to do all of this more readily, but that may be too much to expect from a truly new user. ↩︎

  5. The lookup order is explained in this vital part of the Hugo documentation. ↩︎ ↩︎

  6. Actually, only content/ was utterly necessary where content was concerned, but I thought I’d also throw in the content/ file just to demonstrate the vital single.html template at work. ↩︎